Smart homes aren’t the future of real estate – smart home technology is already in homes today and is quickly becoming as commonplace as granite countertops.
Buyers are now expecting smart home technology to be included in their next home. In fact, in a survey conducted by Coldwell Banker, homeowners are willing to pay extra to “smart stage” their home, with 54 percent saying they would purchase or install smart home products if they knew that doing so would make their home sell faster. More than half of Americans (57 percent) also consider an older home “updated” if the property has smart home technology.
So what does it take to outfit a home and make it smart? It’s easy with the first-ever Smart Home Staging Kit, which includes products from three top smart home brands, Nest, August and Lutron.
The kit allows consumers to enhance their homes and meet the definition of a smart home as developed by Coldwell Banker and CNET, the leading online technology reviewer. The Smart Home Staging Kit is available for purchase online – speak to your Coldwell Banker affiliated agent for a coupon code – and includes products in smart home product categories such as:
The Smart Home Staging Kit can be purchased as a complete bundle or as standalone items. Consumers can also opt-in for installation by Pro.com or elect other service providers of their choice. Once the kit is installed in your home, it can now be marketed as a smart home.
Interested in buying the Smart Home Staging Kit? Talk to your Coldwell Banker agent, then visit SmartHomeStaging.com to purchase yours today!
Senior Manager, Public Relations for Coldwell Banker Real Estate LLC. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. Athena has worked for Coldwell Banker for 13 years where she can be found generating buzz about this awesome brand in every way possible. On any given day, she can be found crunching numbers to searching for amazing Coldwell Banker properties to serve up to the media for features. In her spare time, you can find her either digging up a new area in her yard for another flower bed or scouring Etsy for that next amazing handcrafted gem. She resides with the Bukowski of our generation (AKA her husband), two cats and a fish in Atlanta, Ga.
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